As we’ve discussed, there are more benefits to the cycle to work scheme than just saving money on bikes for employees, such as improving the health of your workforce and your company’s green credentials. But having a scheme in place doesn’t necessarily mean employees will take advantage of it in any great numbers.
Of course, some employees simply won’t be interested, but others may just be on the fence. One way to go about increasing uptake is to show that you are a cycle-friendly employer and there are a number of things you can do to show that this is the case.
Naturally, people are going to be reluctant to commute by bike if there is nowhere to lock their bike up. Even simple bike racks can address this issue, but secure storage is ideal. Similarly, having somewhere for cyclists to get changed and washed can encourage employees to get pedalling.
It’s unlikely that any of your employees will need to be shown how to ride a bike, but there may be plenty who have never been shown how to ride one safely on the road – or at least not for a long time. Not only does cycle safety training show that employers care about the wellbeing of their staff, but it can give employees the confidence to take the plunge and begin commuting by bike.
Offering free bike checks to employees will help to keep their bikes in both a good condition and a safe condition. Employers can offer bike checks by partnering with local bike shops and, in doing so, demonstrate their cycle-friendly credentials.
Our free guide, 'Choosing a cycle to work scheme: an employer's guide', provides impartial advice on how cycle to work schemes operate, things to consider when choosing a scheme and best practices for setting up a scheme.